Newsroom
Signals from inside the loop.
Product releases, company milestones and field insights from the CoolVCC team.
- Product
CoolVCC Platform Ships Predictive Budget Guardrails
Our delivery platform now forecasts pacing anomalies up to 48 hours ahead, automatically flagging campaigns that are drifting from their unit-economics thresholds before budget is burned.
- Milestone
Studio Crosses 10,000 Localized Creative Variants
Our in-house production team delivered its ten-thousandth localized ad variant this quarter — spanning 18 languages and every major short-form video format.
- Company
Vancouver Headquarters Expands Media Operations Team
CoolVCC is growing its Vancouver operations hub at 5307 Victoria Drive, adding senior media buyers and data engineers to support demand from North American advertisers.
- Insight
New Playbook: A Practical Guide to Incrementality Testing
Our analytics team published a field guide on geo holdout design — covering sample-size math, contamination risks and how to turn test results into budget reallocation decisions.
- Partnership
CoolVCC Deepens Snapchat and Emerging-Channel Coverage
We expanded our certified buying capabilities on Snapchat and added dedicated support for Kwai and Mintegral, giving clients one partner across western and emerging ad ecosystems.
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