Case Studies

Work measured in deltas, not decks.

Every engagement starts by agreeing a baseline and the metrics that matter. Below is a selection of anonymized results — numbers first, adjectives second.

E-commerce · FashionCASE.01

DTC Apparel Brand Breaks the Scaling Ceiling

Blended ROAS (from 1.8×): 3.1×; Blended ROAS (from 1.8×)
Monthly revenue in 6 months: +142%; Monthly revenue in 6 months
Cost per acquisition: -31%; Cost per acquisition

A direct-to-consumer apparel brand was stuck at $400k monthly spend with decaying returns. We rebuilt the account architecture around creative test cells and shifted 30% of budget to TikTok UGC, unlocking profitable scale.

Meta + TikTokNorth America & EU

Gaming · StrategyCASE.02

Mid-Core Mobile Game Recovers Payback Windows

Cost per install: -38%; Cost per install
D7 ROAS: +64%; D7 ROAS
Payback period (from 18+): 11 mo; Payback period (from 18+)

Rising CPIs had pushed payback beyond 18 months. We rebuilt bidding around predicted D30 LTV clusters and re-cut creative for mid-core audiences, compressing payback while lifting volume.

AppLovin + Unity AdsGlobal (Tier-1 focus)

Fintech · Personal FinanceCASE.03

Fintech App Scales Installs Under Strict Compliance

Qualified sign-ups: +210%; Qualified sign-ups
Cost per funded account: -44%; Cost per funded account
Tracking match rate: 99.2%; Tracking match rate

A personal finance app needed compliant acquisition across regulated markets. We built server-side conversion tracking with consent-aware pipelines, then scaled on intent-tiered bidding.

Google Ads + MetaUS, UK, Canada

SaaS · ProductivityCASE.04

B2B SaaS Turns Trial Sprawl into Pipeline

Sales-qualified trials: +87%; Sales-qualified trials
Cost per opportunity: -29%; Cost per opportunity
Pipeline from paid channels: 2.4×; Pipeline from paid channels

Trial volume was high but sales-qualified conversion was thin. We restructured campaigns around job-function intent and retargeted by product activation signals, aligning paid media to pipeline value.

Google + LinkedIn + MetaNorth America & ANZ

Media · PublishingCASE.05

News Publisher Rebuilds Its Monetization Stack

RPM after rebuild: +41%; RPM after rebuild
Fill rate across geos: 98.6%; Fill rate across geos
Ad-related bounce rate: -18%; Ad-related bounce rate

A mid-size publisher left revenue on the table with a legacy waterfall. We migrated to a hybrid bidding stack, tuned viewability floors and diversified demand, lifting RPM without hurting user experience.

Programmatic + MediationEurope

E-commerce · Consumer ElectronicsCASE.06

Cross-Border Seller Localizes Into 5 New Markets

Markets launched in 90 days: 5; Markets launched in 90 days
ROAS in new markets: 2.7×; ROAS in new markets
Quarterly revenue from expansion: $1.2M; Quarterly revenue from expansion

A consumer electronics seller expanded beyond its home market with fully localized creative in five languages and region-specific bidding, turning a test budget into a seven-figure channel.

Meta + Snapchat + KwaiSEA, MENA, LATAM

Client identities anonymized under NDA. Figures verified against platform and revenue data at engagement close.

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